SIS (Sports Information Services), a leading multi-content supplier of 24/7 live betting services, has announced the appointment of Conall McSorley as the new Head of Racing.
In his new role, McSorley will lead SIS’ racing product proposition, shaping strategies and directions across retail and digital channels. He will collaborate with stakeholders globally to enhance the live racing offering for operators and end-users while overseeing SIS’ non-Americas international racing portfolio.
With over twenty years of experience in senior executive positions within betting operators and suppliers, McSorley will drive the continuous development and delivery of SIS’ racing offer. This includes a comprehensive 24/7 solution, offering a steady stream of short-form betting opportunities to operators worldwide.
SIS provides over 35,000 horse races and more than 27,000 greyhound races annually, featuring action from over 170 tracks and producing 8,760 hours of engaging betting content for global operators.
Conall McSorley, Head of Racing at SIS, said: “Our 24/7 racing offering delivers great value to operators all over the world, so it is an honour to be handed the task of overseeing a product that drives revenues while being enjoyed by millions of people.
“We will continue striving to further develop our high-quality product, which offers a constant stream of regular betting opportunities.”
Andy Purkiss, Chief Operating Officer at SIS, said: “Conall has shown in his time with SIS that he has the product knowledge and commercial acumen that will help us to continue leading the way in delivering top-class products to a growing number of partners. We’re excited to see him take on this new role and look forward to building on the strong momentum our racing offering has produced in recent months, while adding value for our customers and rights partners.”
