SIS (Sports Information Services), a leading provider of 24/7 live betting services, has appointed Harry Heynes as Head of New Business, signaling a strategic move to enhance its global commercial operations.
Harry Heynes brings over a decade of senior executive experience in the iGaming, sports betting, and payments industries to his new role at SIS. His extensive background includes pivotal roles at Inspired Entertainment and DraftKings, where he successfully drove growth and established key partnerships with major stakeholders.
At SIS, Heynes will play a crucial role in expanding the supplier’s global footprint and diversifying its product portfolio. This includes leveraging partnerships with industry-leading technical service providers such as Genius Sports, Playtech, EveryMatrix, and Altenar to enhance service offerings and market penetration.
SIS recently launched its esports betting product, SIS Competitive Gaming, in its 12th US state through strategic agreements with bet365 and FanDuel. These initiatives underscore SIS’s commitment to innovation and expansion in key markets, including Central and Eastern Europe, Africa, and Asia.
With established global distribution agreements across its product verticals, SIS is poised for further growth under Heynes’s leadership. The company’s strategic focus on new business development and market expansion aligns with its objective to capitalize on emerging opportunities in the evolving landscape of global iGaming.
Harry Heynes’s appointment marks an exciting phase for SIS as it continues to strengthen its position as a leader in live betting services and pursue strategic growth initiatives worldwide.
Paul Witten, Managing Director EMEA at SIS, said: “We are very pleased to welcome Harry to SIS. His commercial experience and proven business acumen will help to take our products further in new markets, as we continue to push the boundaries in terms of adding value to the sportsbooks of our partners.
“We are confident that this appointment in a newly created role will significantly enhance our prospects as we aim to continue growing in regulated markets across the world.”
Harry Heynes, Head of New Business at SIS, said: “I am delighted to join SIS at such an exciting time for the company, as it continues to increase its influence around the world. Across racing, live numbers draws and event-based esports, the product mix is perfectly attuned to the needs of SIS partners.
“I am eager to get started and very much look forward to meeting new and existing partners at ICE Barcelona later this month.”
