SIS (Sports Information Services), a provider of 24/7 live betting services, has appointed Matt Smith as its new Customer Growth Manager. Smith brings extensive experience in the sports betting industry and will focus on enhancing SIS’s operator relationships, particularly within the UK and European markets.
Smith previously spent ten years at Sporting Group, where he managed client satisfaction for a wide range of tier-one international partners, including WLA Lotteries. His expertise in building and maintaining strong client relationships is expected to support SIS’s efforts to expand and strengthen its global operator partnerships.
The appointment comes as SIS looks to accelerate the growth of its customer base and reinforce its existing partnerships across its three main product divisions. Smith’s role will be pivotal in driving the supplier’s continued development in the competitive iGaming landscape.
Helen Ridley, Head of Customer Growth at SIS, said: “I am delighted to welcome Matt Smith to the SIS team as Customer Growth Manager. His rich experience within the sports betting sector, including a decorated tenure at Sporting Group, equips us strongly for our continued global ambitions.
“SIS has made significant progress in expanding its UK and Europe operations and Matt’s appointment will help ensure we exceed expectations across our valued partnerships.”
Matt Smith, Customer Growth Manager at SIS, said: “I am thrilled to be joining SIS at an incredibly exciting time for the company, as it lays the foundations for a strong 2025.
“As we build towards ICE Barcelona where I’m hoping to spend some crucial time with SIS partners, I am eager to hit the ground running and contribute towards the company’s continued global development.”
