SIS Enhances Horse Racing Content with Polish Races

SIS (Sports Information Services), a prominent supplier of 24/7 live betting services, has recently secured a deal to broadcast horse racing from all three major tracks in Poland. This agreement marks a significant expansion of SIS’s horse racing content, enriching its already diverse portfolio.

The deal covers 60 meetings annually, running from April to November, and will be a key component of SIS’s offerings. These additional races, held in Warsaw, Wroclaw, and Sopot, will provide more short-form betting opportunities for operators and bettors alike.

This new content from Poland complements SIS’s extensive collection of horse racing events from prominent European regions, including the UK, Ireland, Germany, and Spain. Overall, SIS’s portfolio comprises over 35,000 horse races annually, offering a comprehensive end-to-end solution. This includes live streaming, data, commentary, on-screen graphics with betting triggers, and a wide range of markets and prices.

The integration of Polish horse racing into SIS’s content aligns with the company’s commitment to offering a vast array of seamless, 24/7 betting opportunities. These offerings are designed to enhance customer engagement and generate incremental revenue streams, solidifying SIS’s position as a leading provider in the global iGaming market.

Conall McSorley, Head of International Horse Racing at SIS, said: “The addition of high-class Polish content further emphasises our focus to bring operators and their customers the widest range of betting opportunities from around the world 24/7, 365 days a year.

“European horse racing is part of our offering that we are passionate about enhancing, and with quality racing coming from across Poland, we are sure that both operators and bettors will respond positively to this addition to our content offering.”

Dominik Nowacki, Chairman of the Board at TRAF said: “SIS is renowned for providing the best racing action from all over the world, and it’s fantastic to sign this deal that establishes the quality of our product and brings Polish racing to a significantly wider audience.

“This deal will be integral in achieving our goal of promoting horse racing across Poland worldwide and providing customers with attractive betting opportunities.”

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