SIS Enhances Live Racing Content with South Korean Horse Racing

SIS (Sports Information Services), a premier provider of 24/7 live betting services, has announced a significant partnership with the Korea Racing Authority. This agreement brings an expansion to SIS’s live racing content, incorporating premium horse racing events from South Korea.

The deal introduces 202 annual fixtures from the renowned Busan and Seoul racetracks, adding 1800 races to SIS’s robust portfolio. This addition not only enriches SIS’s live racing offerings but also opens up new betting opportunities for operators globally. The race times from Korea are strategically scheduled to complement SIS’s existing content from Australia, enhancing the overall service experience.

This expansion into Korean racing is a part of SIS’s ongoing strategy to broaden its international reach. Following recent additions of racing content from Australia and South Africa, SIS continues to strengthen its position as a provider of comprehensive global racing coverage.

Conall McSorley, Head of International Horse Racing, EMEA at SIS, said: “Korea has long provided quality racing, and by enhancing our content offering to include fixtures from Busan and Seoul, we are providing operators and their customers with the broadest range of betting opportunities from around the world.

“SIS is very familiar with the Korean racing product, and with our specialist traders pricing markets, we are sure that both operators and bettors will respond positively.”

SuHyeong Lee, Head of International Races and Relations, at the Korea Racing Authority, said: “SIS is renowned throughout the industry for delivering the best international racing content and we are thrilled to be able to expand the visibility of our racing through this deal. We firmly believe this will successfully widen the popularity of horse racing from Korea and are sure that our offering will be well received globally.”