SIS (Sports Information Services), a prominent supplier of 24/7 live betting services, has finalized an agreement to incorporate its Competitive Gaming products into EveryMatrix’s OddsMatrix, a sportsbook platform and data feed division. This partnership will enrich OddsMatrix’s offerings with SIS’s extensive Competitive Gaming library, which includes over 150,000 live events annually across popular esports titles such as esoccer and ebasketball.
Designed with betting in mind, Competitive Gaming features event-based competitions complete with engaging on-screen graphics and live commentary, aimed at increasing bettor involvement. EveryMatrix clients will benefit from a broad selection of pre-match and in-play betting markets, bolstered by the integrity of each match. This integrity is maintained through oversight by referees accredited by the Esports Integrity Commission (ESIC) and a direct link to SIS’s trading team for real-time updates.
The integration of SIS’s Competitive Gaming is expected to significantly boost EveryMatrix’s betting coverage, providing superior margins to operators and demonstrating SIS’s commitment to fostering strong partnerships with leading platforms in the igaming industry.
Andy Kelly, Head of Commercial Partnerships at SIS, said: “We are delighted to have secured another key partnership as we widen the audience of our Competitive Gaming offering. EveryMatrix is a renowned brand in the industry, and this integration with its OddsMatrix platform is a testament to the appeal of the fast-paced, round-the-clock content Competitive Gaming provides.”
Tor Skeie, CEO at OddsMatrix, said: “Adding Competitive Gaming across our library of over 25 titles will enable our customers to access some of the most innovative next-gen betting content on the market today.
“This unique, short-form, action-packed content is proven to appeal to both new and existing sports betting and esports betting audiences and we’re excited to offer it within the wider OddsMatrix portfolio.”
