SIS (Sports Information Services), a leading provider of 24/7 live betting content, has entered into a strategic partnership with Novibet, a global sportsbook operator, to enhance its esports offering. This collaboration will bring competitive gaming content from SIS’ H2H Global Gaming League® to Novibet’s customers in LATAM and Europe.
Through this agreement, Novibet’s users will be able to access over 200,000 annual eSoccer and eBasketball games, all part of the H2H Global Gaming League®, which is specifically designed for sportsbooks. This partnership expands the reach of SIS’ esports content, offering bettors an engaging experience with fast-paced, high-quality gaming action.
SIS’ esports offering is known for its immersive experiences, as skilled players compete in competitive gaming events. The solution is designed to enhance the value for operators, with some reporting up to a 10% increase in vertical revenue. Additionally, SIS holds the distinction of being the only esports product to be awarded the Esports Integrity Commission’s (ESIC) Gold Standard. This accreditation ensures the highest levels of integrity and safety in esports events, with trained referees overseeing every match to maintain fair play.
Through this collaboration, SIS and Novibet aim to meet the growing demand for esports betting in key global markets, solidifying their positions within the industry.
Oscar Murueta Gonzalez, Commercial Executive LATAM at SIS, said: “We’re excited to partner with Novibet to bring our esports product to their customers across key regulated markets.
This collaboration underscores our commitment to innovation and enhancing the sports betting experience globally, delivering content that drives value, and engagement for operators and players alike.”
Giannis Paraschos, Head of Sportsbook Product at Novibet, said: “Partnering with SIS enables us to enhance our sportsbook offering with a dynamic and high-performing esports product suite. SIS’ eSports content perfectly aligns with our mission to deliver tailored, high-quality betting experiences. We are confident that this partnership will resonate strongly with our customers and enhance their experience across our key markets.”
