SIS (Sports Information Services), a prominent provider of 24/7 live betting services, has appointed Peter Camden as Competitive Gaming Product Manager to drive the advancement of the company’s expanding Competitive Gaming product offering.
Bringing over two decades of experience to the role, Camden has led sportsbook product development at various industry-leading companies. Notably, at GIMO, he played a pivotal role in launching a globally recognized in-house sportsbook and successfully transitioned over 15 countries to a new CMS and front-end platform.
With a background in senior trading positions at betFIRST and Mybet, Camden joins SIS at a pivotal moment. The company recently secured a global distribution agreement for its acclaimed Competitive Gaming portfolio with Genius Sports, signaling significant growth opportunities.
SIS’ Competitive Gaming offering, tailored for sportsbooks, features the H2H Global Gaming League, providing operators with continuous content comprising over 150,000 highly competitive, short-form events annually in eSoccer and eBasketball. This comprehensive solution offers favorable margins, offering operators familiar markets and bet types.
Camden’s appointment aligns with SIS’ expansion plans for the Competitive Gaming product, including the introduction of three streams for both eBasketball and eSoccer. This strategic move positions the supplier for anticipated growth in the US market.
Adam Conway, Head of Competitive Gaming at SIS, said: “We are delighted to welcome Peter to SIS. His knowledge and skills will only strengthen our Competitive Gaming offering as we continue to make positive strides with our industry leading product.
“This is a hugely exciting time for SIS. We believe this appointment will help to further develop our product offering as we continue to make strong progress in regulated markets worldwide.”
Peter Camden, Competitive Gaming Product Manager at SIS, said: “I am delighted to be joining SIS and specifically the Competitive Gaming division. The company’s eBasketball and eSoccer products continue to provide an unparalleled experience for our operators and bettors, and I look forward to taking this range of engaging content to the next level.”
