Splash Tech, a prominent provider of free-to-play (FTP) solutions, has introduced its latest player engagement tool, Santa’s Wheel, across multiple Rhino Entertainment Group casino brands, including Casino Days, Rocket Riches, Lucky Spins, and Buusti Kasino. This festive launch marks the third collaboration between Splash Tech and Rhino Entertainment in 2024, following the successful roll-out of other FTP games.
Santa’s Wheel is designed to enhance player retention and loyalty by offering daily rewards through a spin of the wheel. The game leverages Splash Tech’s advanced segmentation engine, which tailors rewards based on the player’s value to the casino brand. This feature provides a flexible solution aimed at boosting player activity on the site.
The launch of Santa’s Wheel builds on the success of Splash Tech’s earlier FTP game, Reel Rewards, which was also introduced across Rhino Entertainment’s brands. Like Santa’s Wheel, Reel Rewards incorporates daily rewards and collectables, available every day of the week.
Splash Tech’s FTP technology is integrated with some of the largest names in the igaming industry, including OpenBet, Kambi, GiG, and Altenar. This integration ensures a seamless onboarding process and enables the delivery of highly relevant, audience-specific content to a global player base.
Adam Wilson, CEO at Splash Tech, said: “We’re excited to once again join forces with Rhino Entertainment to elevate their customer experience with another FTP game that stimulates daily on-site activity for multiple brands worldwide.
“Santa’s Wheel is the latest title we have produced for the Group as part of our successful partnership. The aim is to once again complement the content suite available across its brands to help deliver exceptional customer satisfaction to a wide, varied cohort of players.”
Bernardo Liberatore, Director of Gaming at Rhino Entertainment Group, said: “Splash Tech has proven to be an ideal partner for us, delivering content that speaks to our players.
“We’re excited to launch the third in a successful series of FTP games, creating another player experience that will drive engagement and retention across our brands.”
