Sportingtech Names Tom Ustunel as New CEO for 2024 Expansion


Sportingtech, a renowned provider of betting and gaming platforms, has appointed Tom Ustunel as its new CEO. This strategic move positions Ustunel to lead the company’s expansion efforts in 2024. Ustunel has been associated with Sportingtech for the past two years, contributing to strategic initiatives and gaining an in-depth understanding of the company’s culture, products, and solutions.

Ustunel brings a wealth of experience from his tenure in high-profile positions within the igaming industry, including his role as Chief of Gaming Operations at GameAccount Network (GAN). He also has a substantial background from his time as Betting and Gaming Director at News UK, where he oversaw significant growth in the company’s gaming assets.

Recognized for his leadership skills, Ustunel has successfully managed projects focused on enhancing customer offerings and bettor experiences, with a particular emphasis on product development.

In his new role as CEO of Sportingtech, Ustunel will guide the company through a pivotal growth phase, with a special focus on expanding its presence in the Latin American market. This follows Sportingtech’s remarkable performance in 2023. The appointment coincides with a series of internal promotions, reflecting the company’s commitment to its team’s development.

Over the past year, Sportingtech has earned multiple industry accolades, solidifying its reputation for delivering top-tier products. Notable achievements include winning the Platform Provider of the Year at the SBC Summit Latinoamérica and the Multi-Channel Supplier award at the SBC Summit Barcelona. These awards, among others, highlight Sportingtech’s success across various regulated markets.

With Ustunel’s proven track record and strong industry credentials, he is well-equipped to lead Sportingtech into a new era of growth and innovation in the igaming industry in 2024.

Tom Ustunel, CEO at Sportingtech, said: “Sportingtech has been on an incredible trajectory in recent years, and 2023 saw unprecedented success which we are looking to not only replicate, but also build on.

“I am thrilled to be working with such a talented team of people across the entire business during what promises to be an exciting time as we look to further cement ourselves as the go-to provider for operators.”

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