Sportingtech, an award-winning provider of full-service betting and gaming platforms, has announced a new partnership with 23:59 to expand its service offerings globally. This partnership aims to provide operators with a streamlined solution to personalize their campaigns around major global events without lengthy searches.
23:59 simplifies the process of planning marketing campaigns by consolidating sports events and holidays from around the world. The system integrates easily with operators’ platforms, providing alerts that recommend the best times to launch campaigns and highlighting key dates based on the time of year. This enables operators to plan and execute more effective and timely campaigns.
The collaboration reinforces Sportingtech’s commitment to offering efficient tools for operators to localize their campaigns and expand their reach, particularly in key growth markets like Brazil. According to Statista, Brazil’s total gaming revenue is projected to grow at a 9.11% annual rate (CAGR 2022-2027), with an expected market volume of $40.57 million by 2027.
Robert Nevill, Senior Commercial Manager at Sportingtech, said: “We believe the new tool will help our clients find customised opportunities to enhance their marketing and promotional activities.
When discussing Brazil, live sports have become a crucial aspect of the entertainment sector. Given Brazilians’ strong passion for football, many businesses are competing to gain a piece of this market, and being aware of upcoming events and holidays can provide a significant edge in crafting more effective campaigns.
Operators can now capitalise on great opportunities in Brazil through our newest feature and the developments we are currently working on.”
Elad Beni , 23:59 Co-Founder, said: “We are truly happy with this amazing partnership; knowing Sportingtech product and team, we are absolutely sure that 23:59 will have a great impact on the way CRM planning is managed by Sportingtech customers.
The Brazilian market is booming, and we are sure that the current and future customers in Brazil and not just will have the benefit of stepping forward with the way they are approaching their players with top-of-the-line planning.”
