Sportingtech, a full-service provider of betting and gaming platforms, unveiled its newly-appointed LatAm team at this year’s BiS SiGMA Americas event, demonstrating the company’s commitment to leveraging local expertise and innovative products to enhance operators’ presence in the region.
Marina Selmi, Regional Sales Manager – LatAm, represented Sportingtech throughout the event in São Paulo, showcasing the supplier’s comprehensive solution to over 10,000 delegates. With a deep understanding of customer preferences in the LatAm market, Sportingtech’s presence underscored its proficiency in catering to the unique needs of the region.
Laura Manzella, Senior Account Manager, also participated in the event, offering insights into the regulatory landscape and highlighting the provider’s latest technological advancements. This served to emphasize Sportingtech’s commitment to staying abreast of regulatory updates and delivering robust products to its partners.
In recent months, Sportingtech has made significant strides in expanding its LatAm team, ensuring it remains well-equipped to navigate the evolving legislative environment and maintain compliance. The company places great importance on its workforce, fostering a collaborative and supportive culture conducive to growth and success.
Furthermore, Sportingtech has reinforced its leadership team with key appointments across the organization to drive accelerated growth, following the appointment of CEO Tom Ustunel in December 2023. Ustunel’s leadership was recognized at this year’s event with the prestigious CEO of the Year award, underscoring his dedication and vision as Sportingtech continues its global expansion efforts in 2024.
Tom Ustunel, CEO at Sportingtech, said: “BiS SiGMA Americas is certainly one of the most important events in the calendar, and we had a tremendous experience at this year’s show.
“It was important for us to showcase our local team members who have acquired a comprehensive understanding of the region and how we can positively impact the offerings of current and prospective partners. With regulations in Brazil almost finalised, and other markets showing unique appeal and growth potential, we are well-placed to exceed operators’ expectations across LatAm.”
