Xtremepush has announced a strategic partnership with global sports technology company Sportradar. Through this agreement, Sportradar will enhance its marketing services by integrating Xtremepush’s comprehensive player engagement solution into its offering.
Xtremepush’s unified platform delivers a complete package, combining real-time customer data management, omnichannel activation, optimisation, and gamification tools. This new addition empowers Sportradar’s operator clients to better identify and retain high-value bettors while reducing customer churn. Leveraging the artificial intelligence capabilities within Sportradar/Vaix’s predictive CRM and personalisation technology, the solution offers highly-targeted, omnichannel communications that boost retention and maximise customer lifetime value.
This collaboration strengthens Xtremepush’s role as a key partner for some of the iGaming industry’s top brands, as its flexible technology continues to drive success across global markets.
Tommy Kearns, CEO of Xtremepush, said: “We are excited to extend our partnership with Sportradar, a true industry leader. As an established figure within the betting industry working with tier-one partners all over the world, they expect the best. It is great to be building on the successes of our existing relationship.
“We look forward to delivering the full Xtremepush solution to Sportradar’s clients, enabling them to leverage our extensive suite of personalisation and communication tools for enhanced engagement and retention.”
Paolo Personeni, EVP Managed Betting Services at Sportradar, said: “Combining Xtremepush’s solution with our own market leading technology will enable our clients to enhance the communication they have with their customers. The engagement suite empowers clients to interact in a more meaningful, personalised way, leading to increased retention.”
