Sportsbet.io, a prominent crypto sportsbook and casino operator, has announced a significant partnership with World Snooker Tour (WST) and Matchroom for the upcoming Players Championship, Tour Championship, and Champion of Champions events. These prestigious tournaments are set to take place across the UK in 2025, showcasing some of the world’s top snooker talent.
Sportsbet.io will serve as the title partner for three major snooker tournaments: the Sportsbet.io Players Championship scheduled from March 17-23, 2025, at Telford International Centre; the Sportsbet.io Tour Championship held from March 31 to April 6, 2025, at Manchester Central; and the Sportsbet.io Champion of Champions taking place from November 10-16, 2025, in Bolton.
All events will receive extensive global coverage, including live broadcasts on ITV and online streaming by various international broadcasters.
This partnership marks Sportsbet.io’s first collaboration with World Snooker Tour and Matchroom, expanding its sports sponsorship portfolio into snooker alongside existing partnerships in football with LALIGA, Hull City, and Newcastle United. Known for its innovative approach within gaming, fintech, and blockchain through its parent company Yolo Group, Sportsbet.io aims to enhance the fan experience and global visibility of snooker through strategic sports sponsorships and collaborations.
The Sportsbet.io Players Championship will feature the top 16 players from the season’s one-year ranking list, including renowned names like Judd Trump, Kyren Wilson, and Mark Selby. The Sportsbet.io Tour Championship will host the top 12 players at a prestigious venue in Manchester. The Sportsbet.io Champion of Champions will gather 16 tournament winners from the past year, with defending champion Mark Williams among the contenders.
This partnership underscores Sportsbet.io’s commitment to enhancing the fan experience and global visibility of snooker through strategic sports sponsorships and collaborations.
Peter Wright, Chief Commercial Officer for WST, said: “We are excited to team up with Yolo Group as they are known for their inventive approach to the digital world which is going to be an ever-changing landscape in years to come. They have a range of fabulous snooker events to help build the Sportsbet.io brand. The Players Series events are only for the best players on the one-year rankings so it rewards the players in form with places in these prestigious tournaments. Fans will pack the arenas in both Telford and Manchester and we look forward to working with the Yolo team over these events.”
Emily Frazer, CEO of Matchroom Multi Sport, said: “We’re delighted to welcome Sportsbet.io as the title sponsor for the Champion of Champions, alongside the Players and Tour Championship. The Champion of Champions is a standout event on the snooker calendar, renowned for its elite line-up and global reach. Partnering with Sportsbet.io, a brand synonymous with innovation and excellence, ensures these tournaments will continue to thrive as world-class spectacles. We’re excited to work together in showcasing the very best of snooker to fans across the globe.”
Shane Anderson – Director of Partnerships, Content, Brand of Yolo Entertainment, said: “At Yolo Group, we’re passionate about pushing boundaries and creating unforgettable experiences, which is why partnering with three of snooker’s most prestigious tournaments is such an exciting opportunity for us. The Players Championship, Tour Championship, and Champion of Champions embody excellence, just as Sportsbet.io strives to innovate and elevate the worlds of sportsbook and blockchain. We’re thrilled to bring this partnership to life and connect with snooker fans around the globe.”
