SPRIBE, the igaming studio behind the crash game Aviator, has appointed social media content creator and UFC interviewer Nina Drama as its latest brand ambassador. Known for her UFC and MMA coverage, Nina regularly produces content with fighters including Merab Dvalishvili and Alex Pereira, both of whom are also Aviator ambassadors.
With more than 14 million followers across her social platforms, Nina will run promotional campaigns designed to engage audiences that overlap with Aviator’s player base, particularly Millennials and Gen Z. Aviator currently attracts more than 50 million monthly players worldwide.
The appointment forms part of SPRIBE’s wider marketing strategy, which includes a multi-year partnership with the UFC that features Aviator branding inside the octagon during Fight Night and pay-per-view events.
Giorgi Tsutskiridze, CCO at SPRIBE, said: “We are thrilled to welcome Nina Drama to our growing roster of brand ambassador partners, and to be able to directly engage with her large and loyal fan base through some truly unique creative campaigns.
Nina has captivated audiences with her sharp humor, confident charm, and unfiltered interview style — a perfect match for the high-energy world of Aviator.
“We are really excited about the campaigns we will be launching with Nina – they will hit different, for sure, but we expect them to have a strong impact and introduce even more people to the thrills and spills the Aviator provides.”
Nina Drama, social media influencer and Aviator ambassador, added: “Playing Aviator is so much fun and I know my audience will love it too! UFC stars Merab Dvalishvili and Alex are also ambassadors and I know together we will make fun, relatable and viral content while also promoting Aviator!”
