SPRIBE Welcomes Johnny Walker as UFC Brand Ambassador

SPRIBE, the developer of the popular crash game Aviator, has announced the addition of UFC athlete Johnny Walker to its growing list of brand ambassadors. Walker is the third UFC fighter to join SPRIBE’s promotional efforts, following UFC light heavyweight champion Alex Pereira and UFC bantamweight contender Merab Dvalishvili.

These partnerships are part of a broader marketing agreement between Aviator and the UFC, which includes Aviator branding prominently featured around the Octagon® during UFC Pay Per View and Fight Nights events.

Johnny Walker, a Brazilian fighter currently ranked seventh in the UFC light heavyweight division, will participate in various marketing campaigns aimed at increasing awareness of Aviator among players in Brazil and globally.

Aviator, known for its unique crash game format, has captivated more than 12 million players monthly since its launch in 2018. The game involves a win multiplier that rises with the aeroplane’s ascent, requiring players to decide the optimal time to cash out to maximize their winnings without losing their bet if the plane flies off.

With its multiplayer functionality and social interaction features, including a chat function and real-time leaderboards, Aviator offers an engaging gaming experience. Walker’s involvement is expected to further cement Aviator’s status as a top crash game in Latin America and worldwide.

Giorgi Tsutskiridze, CCO at SPRIBE, said: “Our partnership with UFC is proving to be a huge success, in particular the ambassador fund that we have set up. Athletes such as Johnny have a massive following in our core markets and this particular deal allows us to make further inroads into Brazil.

“Aviator delivers the fast-paced, high-octane action that UFC fans enjoy and with Johnny onboard, we can make more players aware of the game and the explosive gameplay it has to offer.”

Johnny Walker, no.7 ranked UFC light heavyweight fighter and Aviator ambassador, added: “Aviator offers the same thrills as stepping into the octagon and going face to face with your opponent. This is a gripping game and I’m delighted to be helping to promote it to players in my home country of Brazil.”