St8 Expands European Offering with Playson Partnership

Playson, a fast-growing digital entertainment supplier, has further extended its distribution reach across the European market through a new partnership with B2B aggregation platform provider St8.

This collaboration enables St8’s network of partnered operators to access a broad range of Playson’s top-performing games via a seamless API integration. Among the titles included in the deal are popular games such as Coin Strike: Hold and Win, Energy Coins: Hold and Win, along with new releases like Pink Joker: Hold and Win and Lightning Clovers: Hit the Bonus.

St8, with its decades of experience in B2B iGaming operations, is well-positioned to deliver fast and scalable solutions. The partnership will initially launch Playson’s portfolio in Estonia and Finland, with plans to expand to additional European markets in the future.

This agreement highlights Playson’s ongoing global expansion and its ability to support large operator networks. By offering engaging titles with sought-after mechanics, Playson continues to strengthen its position as a prominent player in the European iGaming market.

Cristhian Andre Zito Sudoarg, Sales Manager at Playson, said: “We’re very pleased to partner with St8 and add our portfolio of captivating content to its ever-growing aggregation offering.

“As we continue to navigate a period of strong commercial growth across Europe, collaborations with providers such as St8 allow us to continue expanding our distribution to new markets and players.”

Alex Zvezdochkin, COO at St8, said: “We are thrilled to announce the integration of Playson as our latest games supplier, which marks an important milestone for us.

“We’re always looking to bring the very best games studios to St8, and Playson absolutely fits into that category. The titles are now available to St8 operator partners alongside all the usual features and functionality, including our bespoke selection of thumbnails.”