RubyPlay has expanded its presence in the Italian igaming market by launching its complete catalogue of slot titles with StarCasinò, the local brand operated by Betsson Group.
This marks RubyPlay’s first full portfolio rollout with a licensed operator in Italy.
The agreement will see the supplier’s content–including recognised titles such as Go High® Gallina, Immortal Ways® Diamonds SE, and Diamond Explosions® 7s SE–gradually integrated into StarCasinò’s platform, with three games scheduled to go live daily over a one-month period.
Betsson Group has maintained a significant footprint in Italy since receiving its licence in 2011. The addition of RubyPlay’s games strengthens the company’s offering to local players and reflects the increasing demand for new and diverse content in the regulated market.
For RubyPlay, the launch represents a strategic step in growing its European footprint and reinforces the appeal of its content among operators seeking engaging and localised gaming experiences.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “It’s incredibly exciting to see our full game portfolio go live in Italy with StarCasinò.
“This marks a key moment in RubyPlay’s growth as we deepen our presence in the market with one of the most respected operators. With a strong rollout plan in place and daily new game launches, we’re confident that Italian players will enjoy the rich variety and immersive experiences our games offer.”
Fabio Denegri, Head of Gaming & Sports Italy at Betsson Group, added: “We are extremely pleased to introduce the provider, Rubyplay, into our portfolio. With its innovative titles and variety of mechanics, we are confident that Rubyplay will win the hearts of our users, adding significant value to our online gaming offering.
“We are proud to be the first in Italy to host RubyPlay’s full suite of games, and we’re excited to see how our players engage with these thrilling new titles.”
