Swiss Casinos has introduced ReelLink, a new platform designed to deliver online-style igaming content to land-based slot machines within Switzerland’s regulated casino environment. The technology is already live on the casino floor in the country and is built to work within existing management and compliance frameworks, allowing certified online games to be deployed to approved terminals in a matter of seconds.
ReelLink enables casinos to access a library of premium igaming titles and push them to current machines while remaining fully integrated with the casino management system. The solution connects directly to standard CMS infrastructure, maintaining compatibility with player tracking, accounting and regulatory reporting, and supports common peripherals such as LED panels, bill validators and TiTo systems. This approach is intended to give operators much of the speed and flexibility associated with igaming, without altering the underlying economics or control structures of the land-based floor.
From a regulatory and technical standpoint, ReelLink has been developed specifically for regulated markets and has been approved for use in Switzerland, which applies some of the strictest land-based standards globally. The system has been tested and certified by BMM Testlabs for secure and compliant operation, while Swiss Casinos Technology AG holds ISO 27001 certification for information security and ISO 14001 for environmental management, underpinning the platform’s governance and sustainability credentials.
Operationally, casinos manage ReelLink through a dedicated portal that provides real-time access to logs, performance data and system status. Content can be updated on a per-cabinet basis with minimal downtime, and floor staff can access key diagnostics via a technician menu on the machine itself, with all activity recorded for traceability. For operators active in both land-based and igaming channels, the platform is positioned as a way to align online and on-property game portfolios and player journeys, with the aim of improving loyalty and engagement while responding more quickly to changes in content demand.
“As the largest multi-channel casino operator in Switzerland, we invest heavily in delivering a seamless and compelling omni-channel experience for our players,” says Deborah Conte Santoro, Managing Director ReelLink.
“ReelLink is a truly revolutionary product, and we are delighted to be rolling it out across land-based casino operators worldwide,” so Marcel Tobler, CEO Swiss Casinos AG.
