iGF RoundTable: How to Maximise the Power of Segmentation
Recent innovations in personalised and player segmentation tools are reshaping customer onboarding, loyalty marketing, and monitoring, offering operators deeper insights into behaviour…
personalisation
Uncovering Hidden Revenue Streams In Sportsbooks With GR8 Tech
Casinos are widely recognized as major revenue generators, while sportsbooks are often seen as engagement tools or complementary offerings. However, with the…
Beyond A One-Size-Fits-All Strategy, With Soft2Bet
Soft2Bet is a B2C and B2B iGaming and Sportsbook provider that, according to its Chief Product Officer, Yoel Zuckerberg, has the perfect…
EveryMatrix Enhances Player Personalisation with Future Anthem Partnership
iGaming software provider EveryMatrix has partnered with Future Anthem to integrate the real-time personalisation product Amplifier AI into its CasinoEngine platform. Amplifier…