England’s World Cup Memories Are Made Of Mexico
Mexico, the unique, football-frenzied nation straddling both North and Latin America, has so many bitter-sweet memories for England’s World Cup memories. It…
Sky Bet
Oddschecker Launches Inaugural ‘Oddschecker Endorsed’ Campaign Recognizing UK Sportsbooks
Oddschecker, the prominent betting comparison service under the FairPlay Sports Media brand, has unveiled the recipients of its inaugural ‘Oddschecker Endorsed’ awards,…
How Sky Bet’s EFL Partnership is Saving Lives with CPR Training Scheme Supported by Top Footballers, by Steve Birch
This time last year, I wrote in these pages about one of the longest and most successful agreements in UK professional sport…
Sky Bet’s Commitment to Communities: Over £600K Allocated to EFL Schemes
Sky Bet, in partnership with the English Football League (EFL), has significantly contributed to community initiatives across England and Wales by allocating…
Sky Bet Introduces ‘Match 5’ Through Incentive Games
Sky Bet, in collaboration with Incentive Games, a premier provider of free-to-play games in the igaming industry, has unveiled a novel weekly…
Sky Bet and EFL Introduce ‘Building Foundations’ Football Initiative
Flutter Entertainment’s Sky Bet, in collaboration with the English Football League (EFL), has established the ‘Building Foundations’ Fund, committing a £6 million…
In-Running Betting on North American Racing Debuts with Sky Bet, TPD, and 1/ST CONTENT
A breakthrough in the iGaming industry has been realised as 1/ST CONTENT, a distinguished provider of premium content for North American racing,…
Five More Years: Sky Bet and English Football League Extend Title Partnership
Flutter Entertainment’s subsidiary, Sky Bet, has confirmed a landmark five-year extension with the English Football League (EFL). This prolongs Sky Bet’s status…
In “Race to the Top”, Flutter Lightens Load By Dumping Captain and Crew Overboard
A cynic may argue that in its “race to the top”, Flutter Entertainment, the world’s largest gambling group, has decided to lighten…
Sky Bet Enhances Offering by Adding Acca Assist Tool
Fast-growing technology business Checkd Dev has created a new betting tool, AccaAssist, which has launched with tier-one operator partner Sky Bet ahead of…