Oddschecker, the prominent betting comparison service under the FairPlay Sports Media brand, has unveiled the recipients of its inaugural ‘Oddschecker Endorsed’ awards, celebrating excellence across various categories crucial to UK bettors.
Key Highlights from the 2025 Awards
bet365: Secured top honors in three categories including ‘Best Bet Builder’, ‘Best In-Play Product’, and ‘Most Popular Sportsbook’. The brand consistently led in betslip clicks and bets placed on oddschecker throughout 2024.
Sky Bet: Notable wins in ‘Best Safer Gambling Tools’, ‘Best Free To Play Game’ with Super 6, and ‘Best Football Product’, capturing significant user approval with 36% of the vote in its category.
Other Recognized Brands: William Hill recognized for its Horse Racing product, Ladbrokes for its Politics offering, and Paddy Power for ‘Most Generous Bookmaker’ and ‘Best New Promotion’ with its Super Sub launch. BetMGM, LiveScore Bet, and Sporting Index also received ‘Oddschecker Endorsed’ accolades.
Qualification and Benefits
The awards were judged based on rigorous quantitative data from the past year, including site traffic and betting activity on oddschecker, alongside qualitative factors such as user feedback and product quality assessments. Brands honored can now leverage the prestigious ‘Oddschecker Endorsed’ branding in their 2025 marketing campaigns, following successful precedents of enhancing customer trust and engagement in competitive betting markets.
Full List of ‘Oddschecker Endorsed’ Sportsbooks
- Best Bet Builder – bet365
- Best In-Play Product – bet365
- Best Safer Gambling Tools – Sky Bet
- Best Free To Play Game – Sky Bet (Super 6)
- Best Football Product – Sky Bet
- Best Horse Racing Product – William Hill
- Best Politics Bookmaker – Ladbrokes
- Most Generous Bookmaker – Paddy Power
- Best New Promotion – Paddy Power (Super Sub)
- Best New Bookmaker – BetMGM
- Rising Star – Football – LiveScore Bet
- Rising Star – Horse Racing – Sporting Index
- Most Popular Sportsbook – bet365
The ‘Oddschecker Endorsed’ awards underscore commitment to excellence and innovation within the UK iGaming landscape, setting benchmarks for service quality and customer satisfaction.
Andrew Bramley, Commercial Director at FairPlay Sports Media, said: “Oddschecker brings a unique combination of betting expertise and accessible data, encompassing traffic insights, odds and promotion comparison, and qualified user perceptions. Leveraging these strengths, we’re proud to introduce the ‘Oddschecker Endorsed’ stamp as a trusted recognition of the industry’s top sportsbooks in their respective categories.
“Congratulations to all those recognised for their achievements across highly competitive fields. We look forward to collaborating with our distinguished partners to maximise the impact of their marketing plans through 2025 and beyond.”
