The Pools Appoints Former Betfred Executive as Head of Marketing
UK betting operator The Pools has named Gemma Strath-Billington as its new Head of Group Marketing, as the company continues to strengthen…
The Pools
The Pools Partners with ActiveWin to Accelerate Digital Expansion
UK betting operator The Pools has partnered with marketing agency ActiveWin to support its ongoing digital transformation and strengthen its online acquisition…
The Pools Launches ‘True Originals’ Advertising Campaign
The Pools has introduced its latest marketing initiative, ‘True Originals’, as part of the company’s ongoing rebrand. The 30-second television and video-on-demand…
The Pools Relaunches with New Brand Identity and Digital Expansion
The Pools, formerly known as The Football Pools, has announced a major rebranding initiative, marking a new phase for the long-established UK…
The Pools Appoints New Head of Product and Head of CRM
The Pools has announced the appointment of Chris Williams as Head of Product and Matt Knowles as Head of CRM, marking key…
The Pools Appoints Sharon Wright as Marketing Director to Drive 2025 Growth Strategy
The Pools has appointed Sharon Wright, an award-winning marketing strategist with extensive experience at global brands such as Nike, Adidas, and Reebok,…
Xtremepush and The Pools Collaborate for Digital Transformation
Xtremepush, a prominent provider of omnichannel customer engagement solutions, has established a comprehensive partnership with The Pools, a renowned British gaming brand….
The Pools Launches Major Promotion for affiliates
The Pools has launched a major promotion for affiliates to use to drive new player acquisition as part of celebrations for the…
Michael Owen Joins Forces with The Pools to Celebrate 100th season
The Pools is preparing to celebrate its 100th season billed as ‘it’s best season ever’ in the top flight of football betting by…
The Pools Launches Free to Play game for Women’s Euros
The Pools has launched its first ever game focused on women’s football to celebrate the 2022 UEFA European Women’s Football Championship. With…