As 2025 kicks in, leading iGaming platform provider GR8 Tech, embracing the leadership of its new Chief Revenue Officer, Sergey Ghazaryan, is poised to capitalise on the opportunities presented by the global iGaming boom.
Formerly the company’s Head of Casino, Sergey plans to drive growth and deliver on ambitious targets, while positioning GR8 Tech as iGaming’s most adaptable and trusted partner, and, in a win for all, fostering an ecosystem of shared success that is underpinned by a bedrock of technology and meaningful innovation.
This week iGamingFuture’s Head of Content Curtis Roach sat down with Sergey to discuss GR8 Tech’s plans for 2025, learn about the new technologies the company is using to help operators stay ahead of the curve and explore key iGaming trends.
Sergey, congratulations on your new role as CRO of GR8 Tech. How has the shift in focus, from Casino-only to an entire range of iGaming products, been for you? Are there any key learnings from your casino experience that you can transfer into your new role?
“Stepping into the role of CRO at GR8 Tech is humbling, especially as we’re at a pivotal moment of growth. We’re in a strong position with a strong product, competitive pricing and unmatched customisation, both in the product itself and how we handle deals.
“Our agility is a significant advantage over competitors, and we tailor our cost structure to support our clients’ growth.
“I am focusing on these areas to maximise our success.
“My main priority is removing any obstacles that might slow us down and enhancing our operations.
“Shifting from a casino-only focus to an entire product range is an exciting challenge.
“And being Head of Casino has enhanced my ability to focus on what truly matters to clients, building on the expertise I’ve developed throughout my career.
“I aim to ensure that all our products are designed for client success. Since success varies by region and product, we’re focusing on the key drivers in each market, whether it’s payment systems, acquisition and retention tools or sportsbook coverage.
“By tailoring our approach to each market’s needs, we’re helping our clients not just to be profitable but to outperform competitors and lead their markets.”
The iGaming industry and market landscape is more dynamic than ever. How do you plan to leverage new technology and strategies to help clients navigate this environment and ensure their ongoing success?
“Navigating this industry requires adaptability, innovation and a deep understanding of market dynamics. We focus on innovation by leveraging performance-driving technologies to enhance personalisation, predictive analytics, operational efficiency, and other areas.
“However, we take a thoughtful approach to innovations, ensuring they genuinely make life easier and match how people actually use them before we roll them out.
“Modernising is important to us. But it always needs to be practical.
“At the same time, we’re prioritising market-specific customisation to tailor our solutions to meet the unique demands of each market. This ensures clients remain ahead of shifting regulations, trends and consumer behaviours.
“Collaboration is another cornerstone of our strategy. By aligning as closely as possible with our client’s goals, we can advance technology and build solutions that solve current challenges and anticipate future opportunities.
“My goal is to create a partnership ecosystem where success is shared, ensuring GR8 Tech becomes synonymous with trust, adaptability and industry leadership.”
Many industry commentators predict increased M&A activity in the iGaming industry over the next year. Will this benefit the industry, and how will the continued consolidation of the market impact your growth objectives going forward?
“M&A activity often revolves around addressing challenges that smaller companies struggle to capitalise on alone, while more prominent players aim to consolidate power and dominate the market.
“It’s a predictable progression, and though it can reduce competition, it’s also part of the industry’s evolution: after periods of stagnation, growth typically follows.
“At GR8 Tech, we see ourselves as disruptors in this sector. With our in-house development and a fresh and dynamic vision, we are focused on equipping operators with the tools they need to grow and compete as independent entities.
“Rather than relying on mergers or acquisitions, we’re committed to empowering companies with the foundation they require to succeed and thrive on their terms.”
What is your vision for iGaming in 2025? And how does GR8 Tech plan to position itself within that?
“This year, the iGaming industry will continue to revolve around adaptability, customisation, personalisation and seamless integration.
“These are trends of the decade, and my vision is for GR8 Tech to be the leader in driving them, setting the standard for tailored, player-focused experiences and scalable, high-performance platforms.
“Our focus is on two fronts: enablement and improvement. We’re prepared to tackle regulatory changes and global market shifts by enhancing our compliance capabilities and maintaining the flexibility to adapt quickly.
“At the same time, we’re doubling down on innovations that directly benefit our clients, like AI-powered personalisation, streamlined operations and cost-effective solutions.
“We’re also refining our tools to offer deeper customisation, faster launches and unmatched performance, ensuring stable uptime and bets-per-minute during peak events.
“Our product’s high-level of reliability and efficiency positions us as the go-to partner for operators who want to grow smarter faster.
“Looking ahead, we aim to make GR8 Tech the top sportsbook platform globally.
“We want to help operators stand out with tailored front-end designs, player-centric betting options and gamified experiences that drive engagement.
“In 2025, I want our clients to see us as more than a tech provider. I want them to see us as their strongest ally in achieving success. That’s the vision driving everything we do.”
Editor’s Note:
As GR8 Tech approaches a pivotal growth period, Sergey’s leadership is characterised by strategic decision-making and a clear, ambitious focus on using technology and innovation to address clients’ needs.
In his view, navigating the complexities of the modern iGaming landscape “requires adaptability, innovation and a deep understanding of market dynamics.”
By “leveraging performance-driving technologies to enhance personalisation, predictive analytics [and] operational efficiency,” GR8 Tech’s cutting-edge solutions allow operators to offer a leading user experience.
As Chief Revenue Officer, Sergey has big plans for the year ahead. This includes fostering an ecosystem of shared growth and trust, where operators know the company’s state-of-the-art products are designed to “genuinely make life easier” – rather than just another commonplace API to integrate into the stack.
