Some industry commentators believe that the widespread approach to identifying problem gamblers through varying benchmarks and markers of harm is not effective enough. Often these markers of harm are financially focused which means they aren’t noticed until it’s too late, making it impossible to maximise player lifetime value.
Further to a recent RoundTable on the same subject, this magazine will discuss how a more behavioural focused strategy can help keep us, as an industry ahead of the game.
Our esteemed line-up of RG leaders explore how to best implement strategies for automated, early detection and most importantly, how leveraging these tools can help to ensure sustainable growth for the industry going forward.
