The Mill Adventure Names Bjørnar Heggernes Chief Commercial Officer

The Mill Adventure has appointed Bjørnar Heggernes as Chief Commercial Officer as part of its strategy to accelerate global growth and strengthen its position as a partner for regulated igaming markets.

Heggernes, who previously served as the company’s Head of Gaming and Commercial Director, brings more than a decade of experience in the igaming sector, having held senior roles in marketing and product development at several established operators.

In his new position, Heggernes will oversee The Mill Adventure’s commercial strategy, expand client relationships, and identify new growth opportunities across regulated territories where the company already operates, including Portugal, Malta, Germany, Ontario, the Netherlands, Austria, Sweden, and Estonia. The company also plans to pursue a licence in Finland in 2026.

The appointment follows The Mill Adventure’s recent platform homologation in Portugal, completed as part of its local licensing process with an operator partner. It also comes shortly after the appointment of Gerardo Prieto as Chief Information Security Officer, underscoring the company’s focus on leadership expansion to support international growth.

Based in Malta, The Mill Adventure provides an igaming platform designed for regulated markets, offering products such as SmartLobbies, an AI-powered automated casino lobby management system, and Betpool, a social feature that enables players to pool funds for shared casino and sportsbook experiences.

Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “I am genuinely excited to step into the Chief Commercial Officer role at The Mill Adventure. Having worked across both operator and platform environments, I have seen firsthand what drives sustainable growth in regulated markets. My focus now is to translate that experience into clear commercial outcomes as we continue to expand TMA’s presence globally.

“What sets this company apart is its people. The depth of talent and technical expertise across the team creates real momentum. Together, we are building platform solutions that combine innovation with the highest standards of compliance, security and reliability, creating long-term value for our partners.”

Dario Arruda, Co-founder and CEO at The Mill Adventure, said: “We are extremely pleased to announce Bjørnar as our new Chief Commercial Officer, a key role in shaping the next phase of The Mill Adventure’s growth.

“His deep understanding of the industry and proven ability to deliver commercial results make him ideally suited to lead our expansion across regulated markets. Bjørnar has already made a significant impact within the company, and his strategic mindset and leadership will be instrumental as we continue to scale our global operations.”