UK betting operator The Pools has partnered with marketing agency ActiveWin to support its ongoing digital transformation and strengthen its online acquisition strategy.
The collaboration focuses on affiliate marketing and aims to expand The Pools’ digital reach, attract new customers, and reinforce its established brand presence in the UK market.
The partnership follows a period of significant modernisation for The Pools, which has included a refreshed brand identity and the rollout of new digital products designed to engage contemporary audiences. Earlier this year, the operator migrated its online operations to Gaming Innovation Group’s SportX sportsbook and CoreX iGaming platform, enhancing performance, scalability, and overall user experience.
With ActiveWin’s digital expertise and The Pools’ heritage in UK gaming, the partnership is positioned to help the brand maintain relevance and competitiveness in the evolving iGaming landscape.
Gemma Strath, Head of Marketing at The Pools, said: “For more than 100 years, The Pools has been the place for great games that are easy, fun and affordable to play. Partnering with ActiveWin allows us to reach new audiences while maintaining the trust, value and enjoyment that have defined The Pools for generations.”
ActiveWin Managing Director, Joshua Gamble, said: “We’re proud to be working with one of the UK’s most historic betting brands. The Pools has an unrivalled heritage, and our goal is to help translate that history into modern-day digital success. With our expertise across all areas of performance marketing, we’re confident we can deliver strong growth to help build upon The Pool’s recent digital transformation.”
