True Customer Journey Mapping: How to Boost Profitability with Every Player Interaction

Smarter journeys = stronger profits

In today’s hyper-competitive iGaming landscape, customer retention isn’t just about better bonuses or shinier game lobbies — it’s about understanding every step your players take and how to optimise it for maximum impact.

Join us for an exclusive iGamingFuture Virtual RoundTable where our panel of top industry operators break down how customer journey mapping is reshaping the future of CRM, player engagement, and profit potential.

Whether you’re involved in shaping product, technology, or growth strategy, this session will arm you with actionable strategies to drive real growth — from the first touch to long-term loyalty.

Register now and future-proof your business!

By watching this essential roundtable, you will discover:

  • How to map the full player journey — and why it matters
  • The top segmentation tools delivering real results
  • What lobby optimisation looks like in 2025
  • Real-world case studies: What’s working right now
  • Behavioural trends that could impact your bottom line next quarter

What our community are saying

Published on:
On Demand from: 7th July 2025
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Meet our Expert Speakers

Juan Lacroix
Commercial Manager
OneCasino

Joanna Beaton
Director of Retention & Loyalty
kwiff

Christian Gruber
COO
MERKUR BETS

Matthias S. Kaiser
Director of Marketing Retention & CRM
Tipico

Kseniia Mamedova
TL Casino & Affiliates
Uplatform