RubyPlay has appointed Tsachi Maimon as its new Chief Executive Officer, bringing nearly two decades of gaming industry leadership to the B2B iGaming development studio. Maimon will work alongside the company’s co-founders to advance its global strategy and strengthen its position in regulated markets.
Maimon previously served as CEO of Aspire Global, where he oversaw its expansion through the acquisitions of BtoBet, Pariplay, and End2End, before the company was acquired by NeoGames in 2022. Following the merger, he became President and Head of iGaming at the enlarged group, and most recently held the role of Chief Strategy Officer at Aristocrat Interactive after its acquisition of NeoGames in 2024.
RubyPlay has experienced notable growth in recent years, entering markets such as Brazil and the United States through partnerships with leading operators. The company has built its reputation on innovative mechanics like Immortal Ways, Go High, and Diamond Explosion, as well as on its bespoke content development tailored to local markets. Earlier in 2025, RubyPlay expanded its offering further with the launch of Koala Games, an independent studio aimed at diversifying its content portfolio.
Maimon will officially begin his new role on 1 October 2025, with a focus on driving the next phase of RubyPlay’s international expansion and product development strategy.
Commenting on his new role, Maimon said: “Joining RubyPlay is a significant move and I’m looking forward to working closely with the company founders and Management to lead the company to new heights.
“The growth of RubyPlay over recent years has been truly remarkable, and this is reflected by the fact that its games are available through the biggest operator brands in the world. Now is the time to build on this successful platform and elevate the business to an even higher level. A key part of my role will be to help drive RubyPlay’s strategy to become a leading player in North America. Together, we are an ambitious team that is determined to set new benchmarks and achieve our targets.”
