TXODDS, a leading provider of sports betting data, has launched an integration with Lacerta Sports to enhance its TX Soccer Elite and TX Cricket Elite products. This partnership introduces Lacerta’s advanced price management services, offering operators access to high-precision, real-time odds.
Through the TX Fusion platform, sportsbooks can now leverage Lacerta’s proprietary pricing models, which provide either 100% true pricing or a fully marginated offering. The integration supports both pre-match and in-play markets, ensuring ultra-low latency data across a broad range of global soccer and cricket competitions.
Lacerta’s pricing solutions have been tested in low-margin, high-volume environments and are currently applied to over 350 global soccer leagues and tournaments. The TX Cricket Elite product further enhances match coverage across all formats, incorporating multi-sourced scout inputs and modelling designed for Indian-style exchange markets, while adapting to Western betting preferences.
Following the successful launch of the soccer and cricket solutions, TXODDS and Lacerta Sports are now collaborating on the development of additional pricing feeds for basketball and NCAA sports. This expansion aims to provide US operators with more distinct and competitive odds in an increasingly standardized market.
Einar Knobel, CEO at TXODDS, commented on the partnership: “Lacerta Sports and Starlizard’s reputation precedes them when it comes to trading expertise. They’re tested within the most challenging betting conditions, and we’re pleased to be the first odds data provider to partner with them for the benefit of our global sportsbook partners.
“TX Cricket Elite and TX Soccer Elite combine best-in-class trading expertise with the ultra-low latency of our delivery platform, and this will empower operator partners to lead the market in their respective sports with sharper pricing, built for their trading requirements.”
Steve Edery, CEO at Lacerta Sports, added: “Starlizard has been the undisputed leader of sports betting and modelling for 25 years. Lacerta is a new B2B arm that has leveraged this best-in-class Lizard IP to offer the market a different approach to pricing, risk management and customer analysis. We offer operators a partnership approach – collaborating to innovate top-quality products underwritten by a proven, battle-hardened edge that we believe is years ahead of anything else out there in the market.”
