Italian gaming brand Vincitu has successfully integrated Fast Track’s CRM platform into its player account management (PAM) system. This marks the next phase of the partnership, which was initially established in 2024. Through this integration, Vincitu aims to offer more personalized player experiences and gain a deeper understanding of player behavior, helping the company to grow in a competitive market.
As demand for CRM solutions tailored to the Italian market continues to rise, Vincitu’s collaboration with Fast Track comes at a crucial time. By leveraging Fast Track’s CRM technology and Vincitu’s local market expertise, the partnership is positioned to deliver enhanced value to players.
This collaboration further reinforces Fast Track’s position as a trusted provider of CRM solutions for operators, supporting real-time, personalized engagement to foster long-term growth and success in the iGaming sector.
“We’re excited to support Vincitu Group with our powerful CRM and player engagement platform in the Italian gaming market. We’re keen to help them deliver personalised 1:1 experiences to players and truly connect with their audiences, building long-term brand loyalty,“ says Simon Lidzén, Co-Founder & CEO at Fast Track.
“We’re thrilled to partner with Fast Track and integrate their advanced platform into our operations. Their solution empowers us to create highly personalised, real-time player experiences while gaining valuable insights into player behaviour. This level of efficiency allows us to focus on building stronger connections, delivering exceptional value at every touchpoint,” comments Christian Saviano, CEO at Vincitu Group.
