WA.Technology, the award-winning B2B iGaming solutions provider, is set to introduce its latest product, Pick’Em Player Props, a player proposition fantasy sports solution. This innovative offering will be showcased at Stand C155 during the SBC Summit in Lisbon, targeting operators looking to expand their product portfolios with a fresh and engaging solution for their players.
Pick’Em Player Props merges the appeal of Fantasy Sports with player proposition betting, enabling users to predict individual player performances. The product capitalizes on the growing popularity of player prop markets, offering operators a streamlined approach compared to the extensive markets typically available in traditional sportsbooks. Players can wager on specific player performance metrics, such as goals, assists, and shots, allowing for a more personalized betting experience.
The product features two distinct game modes. The “Flexible” mode allows players to make strategic predictions, offering payouts even if some guesses are incorrect, while the “All or Nothing” mode requires players to predict every outcome accurately for a higher reward. This dual approach caters to different player preferences and risk appetites.
With the rise in demand for socially-driven gaming experiences, WA.Technology aims to leverage Pick’Em Player Props’ potential among younger audiences. The product incorporates interactive user interfaces and supports social sharing and story formats, moving beyond the traditional banner-based marketing seen across iGaming. For operators, this solution not only enhances user engagement but also provides a distinctive product to boost brand visibility.
Commenting on the launch, Will Booth, Product Owner at WA.Technology, said: “Player proposition betting has surged in popularity across the US market over the last 18 months. But we wanted to bring that excitement to players across Africa, Latin America as well as the soon-to-be-regulated Brazilian market in a more refined way.
“The introduction of a player props product to our portfolio demonstrates our commitment to pushing the boundaries of innovation and delivering personalised experiences to the sports betting sector. By combining the excitement of Fantasy Sports with player proposition markets, we have been able to create a dynamic user experience that keeps players engaged with your betting brand for far longer than ever before.”
