WA.Technology, a recognized leader in B2B iGaming solutions, has launched its latest offering, Pick’em Player Props, aimed at elevating the personalisation of player-focused betting. This innovative product blends elements of fantasy sports with traditional sports betting, allowing users to engage with individual player performance rather than team-based outcomes, capturing the rising interest in player props.
Pick’em Player Props will be featured at WA.Technology’s booth at SiGMA Europe, Stand 1095, where delegates can explore how this solution can support operators in driving player acquisition, engagement, and retention. The product enables users to bet on a wide array of player-specific markets across various sports, allowing fans to engage with and follow their favorite athletes directly.
The product introduces two distinct betting modes to cater to diverse player preferences. “Power Play” mode raises the stakes, requiring players to predict all outcomes accurately to win; one misstep, and the bet is lost. Meanwhile, the “Flexible” mode offers a strategic alternative, permitting a margin for error and still delivering attractive payouts.
Designed to be intuitive, Pick’em Player Props uses fixed multipliers to simplify the user experience, making it more accessible than traditional sportsbooks. The launch comes as player-centric markets see increasing demand, driven by new media engagement and social trends. WA.Technology’s Pick’em Player Props product taps into this growth, offering operators tailored, localised betting options, particularly geared for markets in Latin America and Africa.
Commenting on the launch, Will Booth, Product Manager – Fantasy at WA.Technology, expressed his excitement about the new launch: “Over the last few years, we have seen a growing demand for more content focused on individual players. In other words, bettors are more in love with the player than the team itself. One great example of this is Lionel Messi; bettors will still wager on him whether he is playing for Barcelona, PSG, or Inter Miami.
“WA.Technology’s Pick’Em Player Props has been designed to specifically capture that growth in demand for player props and provide our operators with the necessary tools to engage with bettors on a more personal level. With a sleek design, multiple playing modes and engaging predictor games, Pick’Em Player Props is taking the betting experience to new heights.”
