Bookmakers, including William Hill, could face losses in the tens of millions if England wins the Euros on Sunday as William Hill has revealed.
As pre-tournament favourites at 4/1, heavily-backed England could trigger one of the largest football payouts ever seen, especially given William Hill’s Top Price Guarantee throughout the Championship.
Harry Kane, now leading the betting for Tournament Top Goalscorer at 9/4 after his penalty against the Netherlands, represents the most costly outcome for William Hill in that category.
Spokesperson for William Hill, Lee Phelps, said: “As we have been Top Price Guarantee for the duration of the tournament and before it started, an England win would cost us deep into seven figures. Should Harry Kane be the top scorer we will lose a lot there too, as he has been popular in the Top Goalscorer market.
“Though it would be great for football to finally come home, it looks set to cost the UK betting industry well into the tens of millions of pounds. We’re expecting to see historically high turnover on Sunday, and with a lot of that money set to rest on the Three Lions’ shoulders, it will be very expensive.
“Most money around the final has been on England to win at 5/2, although it is expected that Lamine Yamal – who is now favourite for player of the tournament – will cause issues against either a not fully fit Luke Shaw or an out-of-position Kieran Trippier, so he has been popular in scorer markets.”
