Winamax has entered into a partnership with Football Feeds to integrate football data from the supplier’s Pre-Match Office platform into the operator’s sportsbook trading operations. The agreement introduces additional data and analytics capabilities intended to support market compilation and operational workflows within Winamax’s sports betting product, which forms part of its wider igaming offering.
Football Feeds provides football data services focused on player availability and team information ahead of matches. Its Pre-Match Office platform monitors more than 80 competitions and tracks key factors such as injuries, suspensions and other player absences. The system also delivers predicted line-ups, updating information continuously until official team news is confirmed.
Through the integration, Winamax will use Pre-Match Office data to support pre-match trading processes within its sportsbook. The platform supplies updates on more than 1,500 injuries and approximately 300 suspensions across monitored competitions, allowing operators to track developments affecting match preparation and player availability. This information can be used by trading teams when compiling odds and adjusting markets within sports betting environments linked to igaming platforms.
According to the companies, the integration is intended to reduce manual research processes in football trading operations by providing a centralised feed of pre-match information. By incorporating Football Feeds’ data into its workflows, Winamax aims to respond more quickly to changes in team news while maintaining market accuracy across football events.
The partnership reflects the continued role of data and analytics in sportsbook operations connected to the broader igaming sector, where operators increasingly rely on structured information sources to manage pricing, risk and market updates. Once fully implemented, the Pre-Match Office platform will support Winamax’s football trading teams with automated monitoring of developments across the competitions covered by the system, contributing to the operator’s sportsbook infrastructure within the igaming market.
Football Feeds’ CEO Rasmus Hatting said: “We’re very pleased to be partnering with Winamax, a brand that shares our focus on quality and performance. Our Pre-Match Office platform is built to give trading teams reliable, timely insight into player availability and expected line-ups, and we’re proud to support Winamax with data that helps them operate with greater speed and confidence in such a competitive market.
“This agreement represents another important step in expanding our presence among leading European operators and reflects the growing demand for trusted, specialist pre-match intelligence. We look forward to working closely with Winamax and supporting their team with the accurate, actionable information they need every day.”
