RubyPlay has expanded its presence in South Africa through a partnership with World Sports Betting, adding a selection of its games to the operator’s online platform.
Under the agreement, World Sports Betting customers will gain access to RubyPlay titles including Elephant Stampede, Diamond Explosion® 7s and Mayan Cache.
World Sports Betting offers sports betting, horseracing and online gaming products through both retail and digital channels in South Africa.
The partnership extends RubyPlay’s distribution in the South African iGaming market, where the supplier has been active since 2023 through a series of operator integrations.
The agreement provides World Sports Betting with additional online casino content while supporting RubyPlay’s continued expansion across regulated African iGaming markets.
Dima Reiderman, CCO at RubyPlay, said: “South Africa has been a real focus for us since we entered the market three years ago, and the traction we have seen in that time makes this partnership with World Sports Betting a genuinely engaging one. They are an established, highly respected brand and adding our portfolio to their platform is a strong example of how we are continuing to establish ourselves as a tier-one supplier across regulated markets.
“World Sports Betting has a deep understanding of their players and a clear vision for how they want to grow their offering. That kind of operator mindset is what we look for in a long-term partnership, and it gives us a strong foundation to build on together in what remains one of the most intriguing markets worldwide.”
Ryno Du Plessis, Chief Operating Officer at World Sports Betting, added: “Our focus is on delivering a high-quality iGaming experience, with a high breadth of standout content playing a key role. RubyPlay stands out as a quality content supplier, not only for the strength of its portfolio, but for its clear approach to game development and delivery.
“Their ecosystem model supports long-term player engagement, which aligns with our strategy as we grow our offering. Bringing in-demand titles such as Elephant Stampede, Diamond Explosion® 7s and Mayan Cache to our players is an exciting move, and we see strong potential in the partnership moving forward.”
