The gaming industry is undergoing a seismic transformation as new markets open and regulations evolve. Compliance is no longer a static box to check but a dynamic challenge that requires innovative, adaptable solutions, writes Ed Bedrosian, Chief Regulatory and Compliance Officer at Xpoint.
As a former regulator and through my current role at Xpoint, I’ve seen firsthand how meeting–and exceeding–compliance requirements benefits not only regulators but also operators and players.
The Evolution of Gaming Compliance
Gaming compliance has come a long way from its early days. In established markets like the U.S., regulations have grown increasingly sophisticated, particularly in the wake of widespread sports betting legalization. Markets like Brazil are now following suit, implementing stringent requirements to ensure a safe and transparent environment for players.
As regulations have matured, so too have the challenges operators face. The complexity of compliance grows as new jurisdictions come online, each with unique requirements that demand precision and adaptability from operators and their technology providers.
Staying ahead in this environment means going beyond reactive measures. It requires proactive solutions designed to adapt to both current and future needs.
Geolocation Technology’s Role in Compliance
Geolocation technology has become a cornerstone of compliance in the iGaming industry. Its ability to ensure players are engaging within permitted jurisdictions is vital. But its value doesn’t stop there. Precision geolocation tools help operators meet jurisdiction-specific requirements, while also providing operational insights that drive broader business strategies.
Take, for example, the dual value of compliance and responsible gaming.
Accurate geolocation data can support self-exclusion programs, detect unauthorized activity, flag multiple users on a single account, and prevent fraud. Geolocation can serve as another arm of compliance that operators can rely on to protect its customers.
The Risks of Unproven Solutions
While innovation in geolocation technology is exciting, it also introduces risks, particularly from unproven, low-cost providers entering the market.
Some companies may offer affordability, but their lack of a track record in the real-money gaming sector poses significant risks for operators. Compliance is far too critical to entrust to unproven solutions that might falter under regulatory scrutiny or operational stress.
Operators need partners who bring deep expertise and proven reliability.
At Xpoint we prioritize precision and adaptability, ensuring our clients can navigate complex regulatory landscapes confidently. Our technology, including innovations like Trust Mode™, demonstrates how compliance can be seamlessly integrated into operations without sacrificing efficiency or player satisfaction.
A Forward-Looking Vision for Compliance
As regulators and operators look toward the future, compliance technology is evolving to meet new challenges.
The Pennsylvania Gaming Control Board’s recent guidance highlights how location information can enhance compliance, anti-fraud efforts and know-your customer requirements. For example, in the future geolocation checks will be required for account creation in high-fraud areas, deposits using new payment methods, and withdrawals exceeding US$10,000 in certain areas.
These advancements illustrate a broader trend: Regulators are leveraging geolocation not just for enforcement but also to create a safer and more transparent gaming environment.
We see compliance as just the starting point. The future lies in leveraging location data to support broader strategic goals – from fraud prevention to targeted marketing and beyond.
What’s Next for Compliance Technology?
As we move into 2025 and beyond, the role of geolocation technology will expand.
Operators will increasingly use geolocation data to enhance player experiences, drive operational efficiency, and unlock new revenue streams.
Meanwhile, regulators will continue to raise the bar, requiring providers and operators to adapt quickly and innovate continuously.
At Xpoint, we’re committed to leading this evolution.
By investing in precision technology, scalable solutions and the expertise needed to navigate complex regulations, we’re helping operators thrive in an ever-changing landscape.
Compliance isn’t just about meeting requirements. It’s also about creating value for operators, regulators and players alike.
And that’s a future we’re proud to help shape.
