Xtremepush, a prominent player in the realm of AI-driven CRM and loyalty marketing solutions, is delighted to announce the appointment of Morten Tonnesen as its new Chief Growth Officer. Tonnesen brings a wealth of experience from his distinguished career within the gambling and technology sectors, where he has been instrumental in driving growth and success for a variety of major entities.
In his new role, Tonnesen will spearhead growth strategies across Xtremepush, aligning with the company’s ambition to solidify its standing as a leading provider of advanced solutions tailored for the betting and gaming industries. His responsibilities will encompass fostering relationships with top-tier operators, nurturing partnerships, and orchestrating marketing initiatives. Moreover, Tonnesen will play a pivotal role in shaping the company’s sales approach, product development, and overarching corporate strategy, drawing upon his extensive background and success in expanding businesses within the industry.
Tonnesen’s illustrious career is marked by notable achievements, including his tenure at Shape Games as CCO and a key shareholder, where he contributed to the company’s prosperity leading to its acquisition by Kambi in 2022. Before that, he co-founded BetWarrior, a sports betting operator that has since emerged as a significant player in the Latin American market. His journey in the online gambling sector began at PokerStars, where he led global marketing efforts, contributing to the company’s dominant market share and expansion into sports and casino offerings ahead of its eventual sale and listing.
The appointment of Morten Tonnesen is a testament to Xtremepush’s commitment to accelerating its growth trajectory and enhancing its innovative AI-powered platform. This move comes on the heels of significant developments for the company, including the expansion of its operations into Brazil and the establishment of partnerships with leading operators in Latin America. Tonnesen’s addition to the team underscores Xtremepush’s dedication to enriching its leadership with individuals of the highest calibre, poised to meet the increasing demand for its cutting-edge solutions in the igaming sector.
Tommy Kearns, CEO of Xtremepush, said: “Morten is a heavyweight addition to our leadership team who brings invaluable perspective from both the operator and supplier sides of the gaming industry.
“His entrepreneurial mindset, data-driven approach, and demonstrated success growing companies make him the ideal person to guide our expansion as we capitalise on increasing demand for our innovative AI-powered platform. He is a great addition to the ambitious culture we have created at Xtremepush.”
Morten Tonnesen, CGO of Xtremepush, said: “Xtremepush has developed the best solution I have seen on the market for giving operators a sustainable competitive advantage by combining real-time data, AI, gamification and best-in-class CRM functionality into one unified platform.
“I’m thrilled to join such a talented, driven team who are so intent on achieving the business objectives of customers. I look forward to employing my extensive industry background to propel Xtremepush’s growth across all facets of the business during this exciting period.”
