Xtremepush, a CRM and loyalty marketing provider powered by AI, has expanded its global team by 15% in response to its ongoing international growth.
In the first half of the year, the company welcomed 18 new hires, including William Morris, former Head of Business Development at Sporting Group, who joined as Director of Sales in June. The expansion also saw the recruitment of Alvaro Camargo as Country Manager Brazil, Morten Pedersen Tonnesen as Chief Growth Officer, and Lucy Neylin as Strategic Services Consultant, all adding further expertise to the iGaming-focused team.
This growth aligns with Xtremepush’s strategy to strengthen its presence across key markets, including North America, Latin America, and Europe, where the company has established offices.
The company’s recruitment efforts follow a series of key partnerships with major brands such as Betsson, Fanatics, Betsul, Senna Sport, and Weebet. Additionally, Xtremepush recently introduced new features like F2P games (XP Gamify) and launched its InfinityAI technology, positioning itself for continued innovation in the iGaming industry.
Tommy Kearns, CEO of Xtremepush, said: “Adding 18 new team members to Xtremepush’s driven talent pool was critical for the scaling of the company, as we drive to secure leadership in key markets with the strongest possible team. With our dedicated expert colleagues and the launch of major partnerships, we look set for an even bigger second half of the year.”
