Xtremepush, a provider of CRM and loyalty marketing powered by AI, has entered into a strategic technology partnership with customer experience specialist Purple Square CX.
Through this collaboration, Purple Square CX will offer Xtremepush’s customer engagement platform and real-time Customer Data Platform (CDP) to its European clients, which include prominent operators within the iGaming industry.
Additionally, Purple Square CX’s clients will gain access to Xtremepush’s new InfinityAI solution. Designed to enhance operational strategies across the iGaming sector, InfinityAI utilizes adaptive AI technology to create highly customized marketing models in response to emerging trends, significantly boosting retention.
UK-based Purple Square CX specializes in customer experience advisory, providing services in three key areas: customer experience advice and strategy, marketing automation, and CDPs.
This partnership aligns with a period of significant commercial growth for Xtremepush, which has recently secured high-profile operator partnerships in Latin America, the US, the UK, and Europe.
Tommy Kearns, CEO of Xtremepush, said: “We’re excited to be joining forces with Purple Square CX, increasing the number of potential customers we can serve with our unified customer engagement platform and real-time CDP.
“Purple Square CX is renowned as one of Europe’s leading customer experience specialists and in helping to deliver our solution to its big-name operator partners, we believe this is a partnership that will bear fruit for both parties.”
Timothy Biddiscombe at Purple Square CX, said: “Our agnostic approach to technology means we are always looking for partnerships that will help to bring increased value to our customers. Xtremepush fits that bill perfectly.
“Xtremepush’s range of solutions, including its new InfinityAI technology, is very impressive. We look forward to working together to help to drive superior relationships between operators and their customers.”
