Xtremepush, a prominent provider of CRM and loyalty marketing solutions driven by AI, has introduced its groundbreaking InfinityAI solution designed to predict player behaviour in the iGaming sector.
Unveiled at this year’s SBC Summit North America 2024 in New Jersey, InfinityAI represents a significant advancement in AI technology, offering superior predictive modelling capabilities with enhanced transparency and control.
InfinityAI promises to revolutionize operational strategies within the iGaming industry by employing sophisticated marketing techniques. Leveraging adaptive AI technology, the solution automatically identifies optimal models for unique datasets and scenarios, empowering operators to create highly tailored models in response to evolving trends.
A key feature of InfinityAI is its incorporation of Explainable AI (XAI), providing transparency into the decision-making process. This transparency fosters trust and confidence in the technology, distinguishing it from black-box AI solutions where processes remain opaque.
Additionally, InfinityAI offers plug-and-play modules tailored for sports betting and iGaming operators, allowing for rapid deployment without extensive technical expertise. These pre-built modules enable operators to harness AI insights quickly and efficiently.
The introduction of InfinityAI is poised to enhance player retention and engagement for operators utilizing Xtremepush’s CRM technology. With a suite of optimization and automation tools, Xtremepush delivers personalized, data-driven messaging in real-time, further solidifying its position as a leading provider in the iGaming industry.
Tommy Kearns, CEO of Xtremepush, said: “It is a proud moment for Xtremepush to be able to unveil our revolutionary AI solution for the iGaming industry. InfinityAI offers transparent and flexible predictive modelling without limitations, identifying the best model for an operator’s unique data and use case.
“Additionally, our XAI offers complete visibility into the prediction process, empowering operators to optimise the model in real-time, resulting in unparalleled trust, accuracy and outcomes. InfinityAI will help our operators predict almost any action, behaviour and event, presenting them with an invaluable and cutting-edge retention and loyalty solution.”
