Xtremepush, the AI-powered CRM and gamification platform, has secured €12 million in new financing from long-term investment partner AshGrove Capital.
AshGrove, a European capital solutions firm specialising in B2B software companies, has provided a flexible debt facility designed to accelerate Xtremepush’s growth and acquisition strategy. The funding will support the company’s expansion across regulated sectors including financial services, e-commerce, and publishing.
The investment marks the latest phase in Xtremepush’s five-year partnership with AshGrove Capital and underscores confidence in the company’s unified CRM and gamification platform. Funds will be directed toward scaling operations, advancing R&D initiatives, and broadening the firm’s international presence while identifying new acquisition opportunities to complement its existing business model.
Tommy Kearns, CEO and co-founder at Xtremepush, said of the latest funding: “AshGrove Capital has been a hugely supportive partner over the last five years and this latest financing commitment will help us realise our ambitious growth strategy and will accelerate our acquisition plans in the very near future.
“Xtremepush has gone from strength to strength as a CRM and gamification leader in a short space of time, and this backing makes it a truly exciting time to push on following such a major vote of confidence in our technology, leadership, and business direction.”
Jonathon Ferguson, Co-Founder and Partner of AshGrove Capital, added: “Xtremepush are one of very few innovators in the CRM space, consistently raising the bar and demonstrating value to its partners, who inevitably continue their relationship for the long haul”.
“This latest investment is testament to our belief in their ambitious growth strategy, strong leadership, and robust organisation – one that empowers regulated businesses to deliver compliant, tailored communications at scale. With this new commitment, we’re ready to facilitate the next step of the Xtremepush journey and help the firm scale to become a leader in CRM across various regulated sectors.“
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