Yggdrasil, an eminent supplier in the iGaming industry, has announced the appointment of Mark McGinley as their Chief Gaming Officer. This key addition to the team is set to further bolster Yggdrasil’s recently unified Gaming unit.
Mark McGinley brings to the table an impressive accumulation of over 25 years of experience within both the B2C and B2B gaming realms. His track record in product, studio, and game development is well-established, and his keen commercial drive and comprehensive understanding of the competitive iGaming landscape will be invaluable to Yggdrasil’s growth.
McGinley previously served as CEO at FunFair Games. Before this, he held the position of Director of Game Studios at Entain and Program Director at RNG Foundry. At RNG Foundry, he played a pivotal role in supporting independent studios to develop engaging, high-quality gaming content, subsequently distributing it via the market-leading Games Global Platform. McGinley also held important roles in the senior management team. In addition to his experience at RNG Foundry, McGinley held senior-level Game Studio roles at Casumo and Odobo.
As part of the strategic restructuring, Yggdrasil has chosen to amalgamate its Product & Programs and Studio verticals into a singular entity, now known as the Gaming unit.
The changes undertaken are set to enhance company transparency, streamline processes, and deliver numerous operational benefits. These improvements are expected to encompass elevated product roadmap quality and development process assurance, a more agile approach to content delivery, increased knowledge sharing across the company, and a more focused approach to meeting the needs of players and operators within the iGaming industry.
Björn Krantz, CEO of Yggdrasil, said: “It is perfect timing for Mark to join and head up our new Gaming unit at Yggdrasil, which will further strengthen our existing innovative and premium Global Roadmap Developments, as well as expand on the strategic product differentiation in tight collaboration with major industry operator partners. I welcome Mark to Yggdrasil and to our Senior Management team, and very much look forward to working together to take our global growth ambitions to the next level.”
Mark McGinley, Chief Gaming Officer at Yggdrasil, said: “I’m absolutely delighted to be joining such an ambitious and forward-thinking business as Yggdrasil. I see huge potential ahead of us and I’m very confident we can move the business forward to compete at the highest level in the iGaming space. I’m truly excited about my new position and to be part of the exciting growth journey Yggdrasil embarked on 10 years ago.”
