Yolo Group has announced the appointment of Lara Falzon as Chief Executive Officer of its B2B brand portfolio, reinforcing its strategy to drive international expansion across igaming verticals. This marks Yolo Group’s second major C-suite addition in 2025, following the hiring of Jean Claude Magri as Chief Financial Officer earlier this year.
Falzon brings extensive leadership experience within the igaming sector, having previously held roles including CEO at AvatarUX, and senior positions at Bragg, NetEnt, Evoke, and Red Tiger Gaming. Her background spans operational leadership, strategic development, and scaling businesses in competitive regulated markets.
The appointment arrives at a critical point for Yolo Group’s B2B operations, which encompass Hub88, its content aggregation platform; Live88, the company’s dedicated live casino arm; Odds88; and OneTouch. Yolo Group is actively investing in technology and new partnerships to strengthen its footprint across online casino and sports betting. The company’s focus on enhancing its B2B product suite is designed to support long-term growth and deliver comprehensive solutions to operators in global igaming markets.
Jose Micallef, CEO at Yolo Group Middle East, said: “Lara brings exceptional industry insight gained over many years, along with a track record of delivering impressive results. I am delighted to hand over the baton to such a strong leader.
“Lara’s leadership is exactly what is needed for Yolo Group’s continued successful expansion and will ensure the delivery of next-generation solutions that fuel the success of our partners.”
Lara Falzon, CEO of Yolo Group’s B2B brands, said: “I’m thrilled to join Yolo Group during one of the most exciting periods in the company’s history. As proven by its success so far this year, there is enormous potential for innovation, strengthening partnerships and scaling across global markets.
“I look forward to working alongside Yolo’s exceptionally talented team to achieve our shared goals.”
- Spinomenal Adds Majestic Joker to its Classics Series
- Comparasino Rolls Out UX Overhaul and Updated Member Zone
- Gamblers Connect Unveils iHub for the iGaming Industry
- SlotMatrix Brings Fiesta-Fuelled Excitement with Muertos Fortune
- WSF Odds Expands Football Performance Offer with New First Team Markets
- Flashscore Reveals Data Behind Dramatic Champions League Night
