ZingBrain AI, the advanced artificial intelligence engine for the iGaming industry, has launched a significant update to its platform, introducing new analytics capabilities, an enhanced back office, and a dedicated game promotion tool.
This update includes full integration tracking across all steps and credentials, with everything managed seamlessly through the improved back office. Operators now have access to detailed A/B testing and performance analysis, offering insights into key metrics, player behavior, and game popularity on their platforms.
A key feature of the update is the new game promotion tool, which offers flexible management of the ‘Smart Push’ feature. This allows operators to promote targeted games to specific player segments, enhancing engagement and optimizing performance.
Oleg Smolerov, CPO, at ZingBrain AI, said: “Our latest update is very much focused on directly addressing the feedback we’ve received from our partners. With more operators now relying on ZingBrain AI to boost their GGR via personalised recommendations, we have a significant data set with which to drive further improvements. We’d love to share what’s coming next with delegates at the SBC Summit in Lisbon later this month.”
