1/ST Content Makes Turkish Racing Available on North American ADWs

1/ST Content has expanded access to Turkish horse racing across North America through its partnership with the Jockey Club of Turkey (Türkiye Jokey Kulübü, TJK), enabling bettors in the United States and Canada to wager on Turkish races via Advance Deposit Wagering (ADW) platforms. The content is available across web and mobile channels in jurisdictions where ADW betting is approved.

The rollout is hosted through Premier Gateway International using 1/ST Technology’s AmTote platform, with further global distribution managed through partners Racing1 and Sky Racing World. The initiative will also extend to additional markets including Australia, Germany, and other territories through international pool commingling.

Betting options available to players include Win, Place, Show, Exacta, Quinella, Swinger, Trifecta, Double, Pick 3, and Pick 4 bets. Turkish racing, recognised for its competitive fields and established racing tradition, is expected to deliver additional engagement and turnover across 1/ST Content’s international wagering network.

Simon Fraser, SVP International 1/ST CONTENT, said: “This agreement once again shows the power and agility that our global strategic alliances are fostering across both pari-mutuel and fixed-odds formats. These complementary long-term partnerships are bringing an international racing experience to wider audiences across the planet, all seamlessly unlocked via the state-of-art technology at the core of our AmTote platform. Turkish racing is the latest eloquent example, with high-profile contests like the Gazi Derby, Bosphorus Cup and Topkapi Trophy.

“Our flourishing TJK racing product also harnesses a broader array of bet types and services, demonstrating how a growing cohesion between our varied international partners is helping to return value to the genuine stakeholders of the sport in any given jurisdiction.

“It’s also great to be working with our friends Sky Racing World to distribute this content in North America, consolidating our collective role as the gateway to the best international racing.”

Tuncel Aydın, Chief Executive Officer at TJK, added: “We’ve been truly impressed by the accuracy and reliability of 1/ST CONTENT and AmTote’s betting technology and comprehensive global distribution. Consequently, we feel sure that this is a collaboration which will continue to mark off new firsts to drive growth and generate diversified revenues for our own domestic racing from the international marketplace.”