Britbet, 1/ST CONTENT Add US pools to UK tracks
Britbet has partnered with 1/ST CONTENT to bring North American racing pools to on-course bettors across the UK’s racetracks, in a move…
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1/ST Content Makes Turkish Racing Available on North American ADWs
1/ST Content has expanded access to Turkish horse racing across North America through its partnership with the Jockey Club of Turkey (Türkiye…
1/ST CONTENT Adds Chile’s Club Hípico de Santiago to Portfolio
1/ST CONTENT has expanded its South American racing portfolio through a new agreement with Club Hípico de Santiago, Chile’s oldest racetrack, via…
1/ST CONTENT Partners with Italy’s MASAF Ahead of Breeders’ Cup
1/ST CONTENT, a division of 1/ST and a leading provider of North and South American horse racing content, has signed a new…
Sportbet Expands Racing Offer Through America Simulcast and 1/ST CONTENT
Sportbet, one of Ecuador’s leading operators, has begun rolling out North American horse racing content through a new agreement involving America Simulcast…
1/ST CONTENT Partners with American Racing Channel and Codere to Expand South American Presence
1/ST CONTENT, a leading provider of premium North American horse racing content and a division of 1/ST RACING, has announced a strategic…
Tabcorp and 1/ST CONTENT Partner with The Jockey Club of Turkiye to Bring Turkish Racing to Australia
The Jockey Club of Turkiye (Türkiye Jokey Kulübü, “TJK”) has entered a strategic, long-term agreement with Tabcorp, Australia’s leading wagering and entertainment…
Tabcorp, ARC, RMG, and 1/ST CONTENT Forge New Strategic Alliance
A strategic alliance has been formed between Tabcorp, Arena Racing Company (ARC), Racecourse Media Group (RMG), and 1/ST CONTENT, aimed at enhancing…
1/ST CONTENT, 4Racing Seal South African Betting Deal
1/ST CONTENT has entered a sublicensing agreement with 4Racing, a rights holder based in South Africa. This new arrangement, with an unspecified…
In-Running Betting on North American Racing Debuts with Sky Bet, TPD, and 1/ST CONTENT
A breakthrough in the iGaming industry has been realised as 1/ST CONTENT, a distinguished provider of premium content for North American racing,…