1X2 Network Launches AD LUNAM: A Fresh Take on iGaming


1X2 Network has recently launched AD LUNAM, an iGaming production studio aimed at providing a unique gaming experience for Gen Z and younger Millennials. As a part of the 1X2 Network suite of brands, AD LUNAM promises to revolutionize the iGaming industry by offering innovative and socially engaging multiplayer arcade games.

With a commitment to simplicity and bold mechanics, AD LUNAM aims to cater to the demands of the newer generations of online gamblers. The studio’s focus on never-before-seen gaming content will provide operators with a wealth of new possibilities to capitalize on.

As the third brand established by 1X2 Network, AD LUNAM will extend the breadth of game concepts available via the company. Sitting alongside the company’s existing studio brands, 1X2gaming and Iron Dog Studio, AD LUNAM will be a key part of 1X2 Network’s multi-studio product strategy.

AD LUNAM’s game offerings will include well-known concepts such as crash games, mine games, and Plinko, as well as a range of truly unique content. The studio’s team of experienced game designers and developers will leverage the latest technology and techniques to create visually striking and entertaining games. Additionally, AD LUNAM will further develop 1X2 Network’s suite of Branded Content into new iGaming concepts.

Alex Ratcliffe, Chief Product Officer at 1X2 Network said: “Our goal is to create games that stand out from the crowd and offer players compelling experiences they can share with one another. AD LUNAM’s approach to game design is to not only keep pace with the ever-evolving arcade vertical but to drive it forward and carve 1X2 Network’s place in a truly exciting product landscape”.

Kevin Reid, Chief Executive Officer at 1X2 Network said: “We’re very excited to add AD LUNAM to our portfolio of brands. This expansion of the 1X2 Network marks a new era for our company as we cross the threshold into our third decade of operation. Our partners and players can expect an exciting range of games from AD LUNAM in the coming months.”

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