RubyPlay, a B2B iGaming development studio, has strengthened its presence in the Dutch market through a new partnership with 711.nl. This collaboration marks an important step for both parties as RubyPlay’s game portfolio becomes integrated with the operator’s platform.
Since its launch in April 2022, 711.nl has established itself as a prominent online operator, offering a wide selection of games designed to provide a responsible and engaging player experience. With a growing user base, the integration of RubyPlay’s games is expected to enhance the variety of content available to Dutch players.
The partnership will feature RubyPlay’s full range of games, including popular titles such as Diamond Explosion 7s, Mayan Cache, and the newly released Gummy Giga Match. This addition supports 711.nl’s efforts to diversify its game offerings and cater to evolving player preferences.
For RubyPlay, the collaboration with 711.nl represents a strategic expansion within a key regulated market. The agreement follows other significant deals as RubyPlay continues to focus on increasing its footprint in regulated regions. The studio’s dedication to growth is underscored by the performance and appeal of its game portfolio in multiple jurisdictions.
This partnership reflects ongoing trends within the iGaming industry, where operators seek to broaden their content and provide enriched experiences to maintain competitive positioning and attract diverse player demographics.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We are thrilled to partner with 711.nl and further strengthen our presence in the Dutch market. This collaboration allows us to bring our innovative games to a wider audience, providing even more players with the chance to experience the excitement of our premium portfolio.
“As we continue to grow in regulated markets, we look forward to delivering high-quality entertainment and enhancing the gaming experience for players in the Netherlands.”
Gilles De Backer, Chief Commercial Officer at 711, added: “RubyPlay is a great addition to our platform, and we’re excited to finally bring their games to our players in the safe and responsible environment we provide at 711. We’re confident our players will enjoy their games as much as we do.”
