Kaizen Gaming has launched Betano Trivia, a generative AI-powered live trivia experience available to customers of its Betano brand across the 20 markets in which the operator is active.
Developed by Kaizen Labs, the company’s internal innovation incubator, the free-to-play product combines generative AI technology with live trivia gameplay. Participants can answer questions on topics including sport, entertainment and popular culture while competing for prizes.
According to Kaizen Gaming, the experience uses AI-generated elements throughout the game, including the virtual presenter, content creation and audiovisual assets. The company said the product was developed with input from multiple cross-functional teams.
The launch forms part of Kaizen Gaming’s wider use of generative AI technologies within its products and services and introduces an additional interactive feature for Betano users alongside its sports betting and iGaming offering.
George Kourakos, Director of Innovation at Kaizen Gaming, stated: “Betano Trivia demonstrates how AI can be used to create entirely new forms of entertainment and customer engagement. At Kaizen Gaming we never use technology for its own sake. We have a clear goal to elevate the world-class gaming experience we offer to our customers. What makes this achievement particularly special is that it was developed entirely by our internal teams, combining creativity, engineering excellence and a shared passion for innovation across the board.”
